5 Best Practices for Email Marketing to Help Grow Your Business in 2024
Email marketing continues to be one of the most effective digital marketing strategies in 2024. However, considering that there are approximately 350 billion emails sent every single day, it’s important to keep up with best email practices. Whether you own a small business or work for a large corporation, mastering the following 5 best email marketing practices will help further your marketing strategies in 2024.
Declutter Your Email List
I know that it may seem counterintuitive, but it’s worth cleaning up your email list. We’ve all heard the saying “quality over quantity” and that concept applies to email marketing as well. So, what is a “quality” email subscriber list? An audience that is actively engaged with your email marketing campaigns.
To clean up your subscriber list, you will want to focus on going through your recent campaigns and investigate recent bounces. Having a high email bounce rate can affect your deliverability rate ad can also negatively affect your reputation with certain email providers.
A bounce rate of 2% or less is considered within normal range for email campaigns. Anything above that requires deeper investigation.
Grab my free PDF summary and checklist that you can download and reference for your email marketing campaigns.
Segment Your Audience
Another key topic when it comes to best email marketing practices are to segment your audience. Segmenting your audience into different marketing groups really comes in handy for customized sales funnels and segmented campaigns. The more you can tailor your emails to certain segments, the higher your chances of having your emails opened.
For example, you can segment your audience based on what marketing campaign they come from, what state they live in, or what products they are interested in.
Use Lead Magnets to Build Your Email List
This strategy alone helped me build my personal email list from 0 to over 15,000 email subscribers. A lead magnet is an incentive such as a free PDF download of a 20% off coupon that a user agrees to sign up for your email list for.
A lead magnet is often delivered via email immediately after the user fills out the subscribe form.
Once you gather these leads from your lead magnet, you should focus on nurturing these leads through a funnel series of emails.
A/B Test Your Subject Line
Developing a strong email subject line will surely increase the chances of your email campaigns being opened. Most email marketing services such as MailChimp and ConvertKit offer the option to do A/B testing with your email campaigns.
The way A/B testing typically works is that each version of your email subject lines will go out to a pool of test people, and the subject that receives the most opens “wins” and is sent out to the rest of your audience.
Personalize Your Subject Line and Email Body
People want to be recognized as an individual. That’s why it’s great practice to personalize the email subject name and initial greeting with with your subscriber’s name.
Email marketing systems make this relatively easy to do with simple lines of code.